Inside MSA: Inside PR Agency

Travel Channel names World’s Most Iconic Airports, one of which happens to be our favorite - The Changi Airport Terminal 3.

A rather interesting choice for a U.S.-based International debut, but we applaud it as more and more celebrities come out with their own perfumes.

Taylor Swift’s Wonderstruck has been around in USA, but only now it debuts in Asia Pacific.

The fragrance is exclusive to the retailer’s Perfumes & Cosmetics stores in Changi Airport until end February. Changi is said to be the first airport to launch the scent in Asia Pacific.

Swift worked with perfumer Olivier Gillotin of Givaudan, who drew inspiration from the singer’s favorite memories and scents. Wonderstruck is a gourmand floral – top notes include freesia, apple blossom and raspberry, while the heart is made up of vanilla, honeysuckle and white hibiscus; base notes comprise golden amber, sandalwood and peach.

(Source: ©The Moodie Report)

Do you know where the name Wonderstruck comes from? Guess or check here. For more on Changi Airport amenities and shopping, go here.

One of our favorite leisure (weekend) things to do in New York City - being that we live here - is to browse through winter holiday window displays at the New York oldest department stores in the city, like Bergdorf Goodman - an iconic NY department store. Most likely you’ve heard about this store at least once - perhaps, even in one of your favorite NY shows/films, like The Sex and The City. It’s just  hard to imagine if you haven’t… Either way, we are here to share this kind of things with you - the local things and places that only a local might know.

So, last weekend, when the first snow finally came upon New York City and many New Yorkers flew to the parks and countryside to take advantage of the snow activities, one of our colleagues ended up taking a stroll down the 5th Avenue along the Central Park in hope to capture some snow activities. As a result, she did, but she also took some photos of the window displays at Bergdorf Goodman.

Bergdorf Goodman has been always known for having very creative, stylish and colorful window displays. And as you can see from the photos, they do have beautiful window set-ups. This year they’ve even decided to reflect on the Chinese New Year / Lunar Calendar by including a dragon figure along the mannequins wearing haute couture.

It turned out to be very beautiful and eye-catching images.You can see the full set of the photos either on our Facebook page, and/or here.

For more on the Year of Dragon, visit: Singapore Tourism Board and/or plan YOUR customized trip to Singapore via YourSingapore, which, by the way, has a very good compilation of the Chinese New Year celebration photos and other visuals on the site.

You can also get more information about the travel and local airports here at the Changi International Airport.

Do you know what is A380? For the hint, click here. 

Since the first A380 flight took off from Singapore to Sydney in 2007, Changi Airport has handled more than 20,000 A380 flights. Today, Changi Airport is the world’s busiest multi-carrier A380 hub, with more than 200 weekly A380 flights operated by Lufthansa, Qantas and Singapore Airlines connecting to 10 cities worldwide…

Congratulations to Singapore Airlines that are commencing its A380 services to New York this week!

How Much Time Do You Really Need Before Your Flight?

You’ll be surprised or - not to learn that it’s the “endless debate of air travel: Do you bite the bullet and trek into airport hell a solid three hours early? Or do you take your chances and go for broke, arriving at the last minute possible?”

According to Dane Steele Green, President and CEO, Steele Luxury Travel and Huffington Post contributor, today we do have variety of ways to minimize the time you need to arrive at the airport in advance to make your scheduled departure.

Steele says:

Arriving two hours before a flight isn’t always necessary (provided you don’t require extra time or aren’t a part of a group).

And that there are “some excellent strategies you can implement to skim that two hour-protocol down to one. Nonetheless, for anxious travelers who would rather be safe than sorry, many airports now offer a bevy of pleasureful amenities that can quickly pass hours of waiting”.

Then we discover that one of the airports he talks about as best to kill the time airports in the world is our client - Singapore Changi Airport, which won a Skytrax award for best airport leisure amenities, which has a butterfly garden and nature trails, a Balinese-themed swimming pool, luxury shopping and a world-class Crowne Plaza. 

The airport is not far behind is Hong Kong International, where travelers can enjoy a show at its 4D Extreme Screen theater, sneak in some golf at SkyCity Nine Eagles Golf Course or shop and eat endlessly at the airport’s fabulous establishments.

So even if you have to show up early, live your indulgence… in an airport!

What’s your best airport experience?

We’ve just learned that one of our favorite journalist - a The Huffington Post contributor and a travel blogger Christine Negroni is giving away a beautiful exotic necklace Vanda Delight Necklace that is sold only at RISIS shop at the Singapore Changi Airport.

All you have to do to win this beautiful exotic necklace is to go to her site/blog and enter your name (enter your email address) for the drawing.

The winners will be announced tonight 12:00AM. You can then claim the price from us by either tweeting to us at #Ask_MSA or sending us a message on our Facebook page.

If you know some fashionista and/or global trotter who collects worldly accessories from far, far lands, share with them how they can win one!

Here are some more exotic finds across various international airports.

(We have the necklace in our office, waiting for the winner to be announced. And - yes, it is beautiful!)