Inside MSA: Inside PR Agency

This blog is created by M. Silver Associates to show what's going on INSIDE the PR company that's ranked among the leading mid-sized public relations firms in the USA, and share everything that touches our everyday lives, because we are more than just PR folks: we are one fun, creative, well-traveled and curious group of people.

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Posted 1 year ago
A rather interesting choice for a U.S.-based International debut, but we applaud it as more and more celebrities come out with their own perfumes.

Taylor Swift’s Wonderstruck has been around in USA, but only now it debuts in Asia Pacific.

The fragrance is exclusive to the retailer’s Perfumes & Cosmetics stores in Changi Airport until end February. Changi is said to be the first airport to launch the scent in Asia Pacific.

Swift worked with perfumer Olivier Gillotin of Givaudan, who drew inspiration from the singer’s favorite memories and scents. Wonderstruck is a gourmand floral – top notes include freesia, apple blossom and raspberry, while the heart is made up of vanilla, honeysuckle and white hibiscus; base notes comprise golden amber, sandalwood and peach.

(Source: ©The Moodie Report)

Do you know where the name Wonderstruck comes from? Guess or check here. For more on Changi Airport amenities and shopping, go here.